What Are Rare Earth Magnets?

Rare earth magnets are strong permanent magnets made from rare earth elements. The two most common types are neodymium magnets (NdFeB) and samarium cobalt magnets (SmCo). They are much stronger than ferrite or ceramic magnets of the same size. Because of this, you can use smaller magnets to achieve the same holding force.
Rare-earth magnets are extremely brittle and also vulnerable to corrosion, so they are usually plated or coated to protect them from breaking, chipping, or crumbling into powder.

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Types of Rare Earth Magnets

Neodymium Magnets Samarium Cobalt Magnets

Neodymium Magnets

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Samarium Cobalt Magnets

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How Rare Earth Magnets Work

Rare earth magnets work because of the way their internal structure is aligned. During manufacturing, the material is exposed to a strong magnetic field. This process forces tiny magnetic regions inside the material to line up in the same direction.
Once aligned, they stay that way. This alignment creates a permanent magnetic field. The magnet then produces north and south poles, which allow it to attract steel and other magnetic materials.
Neodymium magnets are especially strong because their atomic structure supports a high magnetic energy level. This means you can get a strong holding force from a small piece of material.
When placed near steel, the magnetic field flows through the metal, creating attraction. The closer the contact, the stronger the force.

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How Rare Earth Magnets Work

 

Technical Drawings of Rare Earth Magnets

Magnetic Tile Technology Diagram

Magnetic Tile Technology Diagram
Countersunk Magnet Technical Drawing
Trapezoidal Magnet Technical Drawing

Technical drawings play an important role in rare earth magnet production. They define shape, size, tolerance, magnetization direction, and key functional details. Clear drawings reduce misunderstanding and help ensure that the final magnet matches your design.
Rare earth magnets can be manufactured in many forms, including blocks, discs, rings, arcs, trapezoids, and custom profiles. Engineering drawings typically include:
Overall dimensions (length, width, thickness, radius)
Chamfers, countersunk holes, or special features
Angle and arc measurements for segment magnets
Magnetization direction (N pole and S pole marking)
Tolerance requirements
For example, arc magnets often show inner and outer radius, angle degree, and thickness. Countersunk magnets include hole diameter and angle specifications. Complex shapes may require 3D views to clearly show geometry.

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Demagnetization Curve

35SH Demagnetization Curve
40SH Demagnetization Curve
N42 Demagnetization Curve
Demagnetization Curve
 
 
 
 

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Rare Earth Magnets vs Ferrite Magnets

When choosing between rare earth magnets and ferrite magnets, you should consider strength, size, temperature, and cost. Both are permanent magnets, but their performance is quite different.

Feature Rare Earth Magnets Ferrite Magnets
Magnetic Strength Very high Moderate
Size for Same Force Smaller Larger
Material Types NdFeB, SmCo Ceramic (Ferrite)
Temperature Resistance Good (depends on grade) Stable at higher temperatures
Corrosion Resistance May require coating Naturally corrosion-resistant
Cost Higher Lower
Common Applications Motors, sensors, electronics Speakers, simple fixtures, general use

 

Neodymium Magnet Grades Chart

The values shown are typical reference ranges. Actual magnetic properties may vary slightly depending on the manufacturer and production batch.

Grade Br (kGs) Hcj (kOe) (BH)max (MGOe) Max Working Temp*
N35 11.7–12.2 ≥12 33–35 80°C
N38 12.2–12.6 ≥12 36–38 80°C
N40 12.4–12.9 ≥12 38–40 80°C
N42 12.8–13.2 ≥12 40–42 80°C
N45 13.2–13.5 ≥11 43–45 80°C
N48 13.5–13.8 ≥10.5 45–48 80°C
N50 13.8–14.2 ≥10.5 47–50 80°C
N52 14.3–14.7 ≥10.5 49–52 80°C
N35M 11.7–12.2 ≥14 33–35 100°C
N40H 12.4–12.9 ≥17 38–40 120°C
N42SH 12.8–13.2 ≥20 40–42 150°C
N35UH 11.7–12.2 ≥25 33–35 180°C
N30EH 11.2–11.7 ≥30 30–33 200°C

 

Magnetic Grades

Magnetic Grades Explained

Magnetic grade tells you how strong a neodymium magnet can be and how it performs under temperature. It is not just a number. It reflects several key magnetic properties.
Take N42SH as an example. The number “42” represents the maximum energy product (BHmax). In simple terms, a higher number means the magnet can store more magnetic energy and usually provide a stronger force in the same size.
The letters at the end show temperature resistance.
For example:
No suffix → up to 80°C
H → up to 120°C
SH → up to 150°C
UH → up to 180°C
EH → up to 200°C
If your application runs at higher temperatures, the suffix becomes more important than the number.
You should also pay attention to Hcj (intrinsic coercivity). A higher Hcj means better resistance to demagnetization, especially in high heat or strong reverse magnetic fields.
A higher grade does not always mean a better choice. The right grade depends on temperature, size limits, magnetic circuit design, and cost balance.

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Pull Force vs Magnetic Flux Density

Pull force and magnetic flux density describe different aspects of magnet performance. They are related, but not the same.
Magnetic flux density (often measured in Gauss or Tesla) shows how strong the magnetic field is at a specific point. It tells you how concentrated the magnetic field is on the surface or in the air gap.
Pull force refers to the mechanical force required to separate a magnet from a thick steel plate under ideal contact conditions. It is usually measured in kilograms or newtons.
A magnet can have high surface flux but still show lower pull force if contact is not perfect. Surface condition, air gap, and steel thickness all affect real holding strength.

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Pull Force vs Magnetic Flux Density

 

How Distance Affects Magnetic Force

How Distance Affects Magnetic Force

Contact vs Air Gap

When a magnet touches a thick steel plate directly, the force is at its highest. This is because the magnetic field flows smoothly into the steel. If there is a gap, even 1 or 2 millimeters, the force can drop sharply. Paint, coating, plastic covers, or uneven surfaces all create small air gaps. A tiny space makes a big difference.

Why the Force Drops

Magnetic fields weaken rapidly in open air. As distance grows, the field spreads out and becomes less concentrated. That means less attraction.
When choosing a magnet, you should always consider:
Surface condition
Material thickness
Possible coatings or insulation layers
Real working conditions rarely match laboratory testing. Understanding distance effects helps you select the right magnet with a safe margin.

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Production Flow

 

Raw material

 

01

Raw Material

Melting

 

02

Melting

HP

 

03

HP

Jet Mling

 

04

Jet Mling

Processing

 

05

Processing

Sintering

 

06

Sintering

Inspection

 

07

Inspection

Machining

 

08

Machining

Coating

 

09

Coating

Final Inspection

 

10

Final Inspection

Magnetizing Packing

 

11

Magnetizing Packing

Delivery

 

12

Delivery

Our neodymium magnet production flow is built for consistency, not shortcuts. Each stage follows a clear, repeatable sequence, from material preparation and forming to sintering, machining, coating, and final magnetization. Every step is closely controlled to keep magnetic properties, dimensions, and surface quality within defined targets.
This structured workflow reduces variation between batches and makes quality easier to verify, not harder to chase. By the time magnets reach final inspection, their performance and appearance are already predictable.
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How to Choose the Right Rare Earth Magnet

Define the Required Force

Estimate the load you need to hold or move. Consider whether the force is a direct pull or a side load. Add a safety margin, especially if vibration or movement is involved.

Check Temperature Conditions

Temperature has a strong effect on magnet performance. If your application runs above normal room temperature, choose a grade with the proper suffix, such as H or SH. High heat can reduce magnetic strength over time.

Consider Size and Space Limits

If space is limited, you may need a higher energy grade to achieve the required force. Smaller magnets can deliver strong performance, but only within proper design conditions.

Review Surface and Environment

Moisture, corrosion, and coatings can affect durability. Select suitable surface treatment and protection based on your environment.

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How to Choose the Right Rare Earth Magnet

 

Magnetization direction

Magnetization Direction Explained

There are several common types.
Axial magnetization – The magnetic poles are on the top and bottom faces.
Radial magnetization – The poles are on the inner and outer diameters, often used in ring magnets.
Diametrical magnetization – The poles are on opposite sides across the diameter.
The direction must match your application.
If the magnetization is wrong, the magnet may not perform as expected. Before ordering, confirm how the magnetic field should be aligned in your design.

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Demagnetization and Long-Term Stability

Rare earth magnets are stable under normal conditions, but certain factors can reduce their strength over time. Temperature is one of the most important.
Neodymium magnets can permanently lose strength if exposed to excessive heat or reverse magnetic fields. When the operating temperature exceeds the rated limit, part of the magnetic alignment inside the material can change.
High impact or strong opposing magnetic force can also affect stability.
In most indoor applications, magnets keep their strength for many years. However, in high-temperature or demanding environments, choosing the correct grade and design helps prevent unwanted performance loss.

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Demagnetization

 

Dimensional and Magnetic Tolerances

Dimensional and Magnetic Tolerances

Every rare earth magnet is produced within certain tolerance limits. No manufacturing process is perfectly exact, so small variations are normal.
Dimensional tolerance refers to the allowed difference in size. For example, thickness or diameter may vary slightly, often within ±0.05 mm or ±0.1 mm, depending on the part size and machining method.
Magnetic tolerance is also important. Properties such as Br and Hcj may vary slightly between batches. These differences are controlled within industry standards, but they are not identical for every piece.
For precision applications, you should confirm both size tolerance and magnetic performance range before ordering. Clear specifications help ensure the magnet fits properly and performs as expected in your assembly.

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Rare Earth Magnets Surface Coating Options

Coating Type Corrosion Resistance Appearance Thickness Best For Notes
Nickel (Ni-Cu-Ni) Good (indoor use) Bright metallic 10–20 μm General industrial use Most common coating
Zinc (Zn) Moderate Matte silver 5–15 μm Dry environments Lower cost option
Epoxy (Black) High Black finish 20–30 μm Humid or outdoor use Better salt spray resistance
Gold (Au) Good Gold finish Thin layer over nickel Medical & electronics Higher cost
Silver (Ag) Moderate Silver metallic Thin coating Conductive applications Used in electronics
Phosphate Basic Dark grey Thin layer Indoor dry use Often primer coating
PTFE (Teflon) High chemical resistance Smooth matte Variable Chemical environments Reduces friction
Parylene Excellent moisture protection Transparent Very thin Medical & precision electronics Uniform coating process
Rubber Coating Very high surface protection Black rubber Thick layer Mounting applications Adds friction & shock absorption
Stainless Steel Sleeve Excellent mechanical & corrosion resistance Metallic Structural shell Marine & harsh conditions Not a plating, full enclosure

 

Typical Applications by Industry

Motors and Electric Drives

Neodymium magnets are widely used in electric motors. You can find them in industrial motors, electric vehicles, and small household appliances. Their high energy density helps improve torque while keeping the motor size compact.

Sensors and Electronics

In sensors and electronic devices, magnets help detect position, speed, or rotation. Small magnets are often used inside switches, encoders, and precision instruments. Stable magnetic output is important in these applications.

Renewable Energy

Wind turbines and other energy systems use rare-earth magnets in generators. Strong magnetic fields help increase efficiency and reduce energy loss.

Medical and Laboratory Equipment

Samarium cobalt magnets are sometimes selected for medical devices and imaging systems. They offer good temperature stability and reliable performance.

Industrial Equipment

Rare earth magnets are also used in magnetic separators, clamping systems, and holding assemblies. Their compact size makes them suitable for tight installation spaces.

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Typical Applications by Industry

 

Custom Rare Earth Magnet Solutions

Custom Rare Earth Magnet Solutions

Custom Shape and Dimensions: Magnets can be produced in block, ring, disc, arc, or special shapes. If your design has limited space or unique geometry, dimensions can be adjusted to match your drawing. Tight tolerance control can also be discussed for precision assemblies.

Grade and Performance Selection: You can choose different magnetic grades based on the required force and working temperature. High-temperature grades are available for demanding environments. The goal is to balance performance, stability, and cost.

Magnetization Direction: Axial, radial, diametrical, or multi-pole magnetization can be specified. The correct magnetization direction is critical for motors, sensors, and magnetic circuits.

Surface Treatment and Assembly: Surface coating options can be selected based on humidity and corrosion risk. In some cases, magnets can be supplied as part of a magnetic assembly with additional components.

OEM / ODM Available

 

Our Certificate

GME ROHS

ROHS

SGS

SGS

 

Safety and Handling Guidelines

Prevent Pinch Injuries

Keep your fingers clear when two magnets are close to each other. Large magnets can pull together with a strong force. Wearing protective gloves can reduce risk during handling.

Avoid Impact and Breakage

Neodymium magnets are hard but brittle. If they collide, they may chip or crack. Handle them gently and avoid dropping them on hard surfaces.

Keep Away from Sensitive Devices

Strong magnetic fields can affect electronic devices, credit cards, and medical equipment. Keep magnets away from pacemakers and other medical implants.

Control Temperature Exposure

Do not expose magnets to temperatures above their rated limit. Excessive heat can reduce magnetic strength.
Store magnets in a dry place and keep them separated with spacers if necessary. Careful handling helps maintain both safety and long-term performance.

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Prevent Magnet Pinch Injuries

 

FAQs

Q: What is the difference between neodymium and samarium cobalt magnets?

A: Neodymium magnets offer higher magnetic strength in a smaller size. Samarium cobalt magnets provide better temperature stability and corrosion resistance. The choice depends on your working conditions.

Q: How is pull force measured?

A: Pull force is tested on thick, clean steel under ideal contact conditions. Real performance may vary depending on air gap, surface finish, and steel thickness.

Q: What information should I provide before requesting a quote?

A: It helps to confirm: Required force, Magnet size or drawing, Working temperature, Magnetization direction, Surface coating requirements. Clear technical details allow for more accurate recommendations.

Q: Is a higher grade always better?

A: Not necessarily. A higher magnetic grade may increase cost and reduce temperature stability. The correct grade should match your specific load, temperature, and space conditions.

Q: What causes surface rust on neodymium magnets?

A: Neodymium material can corrode if the coating is damaged. Scratches, moisture exposure, or harsh chemicals may lead to surface rust. Choosing the right coating helps reduce this risk.

Q: How should magnets be shipped?

A: For air shipment, magnets must meet magnetic field safety limits. Proper shielding and anti-magnetized packaging help ensure compliance with transport regulations.

Q: Can rare earth magnets be machined after magnetization?

A: Machining a magnet after it has been magnetized is not recommended. Rare earth magnets are hard and brittle, and cutting or drilling can cause cracking. It may also affect magnetic performance. Most machining should be completed before magnetization.

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